You haven't had bagels and lox until you've had the Russ & Daughters experience in New York City. Founded in 1914 the New York institution is the home of probably the most famous and delicious lox and bagels in the world. Niki Russ is the 4th generation co-owner of the family owned landmark. She has taken the shop into the modern era by expanding the small appetizing counter into a bakery, nationwide shipping hub, and restaurants and appetizing counters in multiple locations around the city. Expanding the brand doesn't mean changing what makes this bagel store great. Tradition is key and Niki proudly serves the same food that makes her family business so special. Niki talks with Bobbi about the history of Russ & Daughters, expanding the brand, and the importance of tradition. You'll find out what makes this celebrated establishment so iconic and why people flock from around the world to eat the most authentic New York bagel.