Nicole Pearl is a Small Business PR and Media strategist giving you the inside track to increase your visibility, land your dream press and become the expert people flock to. Using her 20+ year career as a journalist and on-air Beauty expert, Nicole teaches her pitch formula (the same one that landed her on Today, EXTRATV, and more) and shortcuts only a journalist would know that will fast-track your path to success. She has written for countless magazines such as Oprah Daily, Marie Claire, In Style, Byrdie.com, and Parents. She's a regular on TV, and she serves as a keynote speaker, spokesperson, panelist, and event host for national brands and organizations. Topics discussed are as follows: -Why first impressions are important in dating and in media-pitching -Relationships are EVERYTHING to successful PR  -Know your worth and that you're unique. Whatever you do has been done before, but you will do it in your own way!  -Why a media pitch is the single most important asset you need as a founder.  -How to be newsworthy: for example, a give-back mission isn't enough to make you newsworthy -Why you don't need to invest a ton of money to land $$$$$$ worth of visibility -The power of a personal brand and why you shouldn't hide behind your biz Learn more about your ad choices. Visit megaphone.fm/adchoices