Episode 1 in the LSEAAL "Planet Hope" podcast series showcasing key guests and their ideas for positively impacting global issues! In this episode we speak to we speak to Martina Macpherson. Martina is Head of ESG Strategy and an ExCo Member for ODDO BHF Asset Management & Private Equity. Martina has held several global leadership roles in ESG strategy, product development and innovation including Senior Vice President, ESG and Engagement Strategy at Moody’s and is part of The Global ESG Leaders Forum – UK/EU/China and the European Law Institute's Sustainable Finance Advisory Committee. In this podcast Martina talks to us about the key trends and developments in ESG and how we navigate the regulatory, technological and normative issues in delivering their promise. We hope you enjoy the podcast. 00:01:17 - What do we mean by ESG and why is it important? 00:04:35 - ESG and the traditional shareholder model  00:09:20 - A high level overview of ESG trends and regulations 00:16:45 - ESG regulatory sanctions and incentivise to combat climate change 00:22:54 - Answering the cynics' view of ESG 00:27:21 - "Green Fraud"? 00:32:40 - ESG and the role of tech and real time transparency 00:37:00 - Standardising ESG data via regulatory efforts 00:38:18 - The problem of ESG agnostic market actors 00:43:40 - ESG - What does success look like?