Chewy’s eating your marketing lunch straight outta the bowl, and Supreme Court rulings may seem removed from legal marketing, but this could be the moment to serve your community with empathy and a bit of humanity. ----- You want to see great customer service? Take a look in your pet’s food bowl. Gyi and Conrad discuss the recent virality of Chewy’s exceptional customer service and highlight, comparatively, how maybe—just maybe—your clients should expect more humanity from their lawyer than from a dog food company. Can adding a touch of empathy (hard for lawyers, we know) to your customer service make you go viral? Maybe not, but this is the genesis of referral marketing at its finest. And, yeah, it’s been talked about a lot lately, but the elephant in the room is the end of Roe v. Wade. The guys talk about what this means not only to the country, but for cause marketing in the legal world. Don’t worry, the show’s not shifting into political punditry, nor advocating for cheap or showy opportunism; this is about lawyers being humans. Lawyers have to stand for something, so the guys discuss why it is OK to wear your cause, whatever it may be, on your marketing sleeve. The News: Bob Ambrogi spotlights Mighty’s unique approach to serving victims of personal injury. A look at Aira’s “State of Link Building 2022” about building connections on the web. LeadFerno’s chat and texting capability now connects to your Google Business Profile. Mentioned in This Episode: Lunch Hour Legal Marketing now on YouTube:  Bob Ambrogi, “Uneasy About Billboard Lawyers?”  Mighty.com State of Link Building 2022, from Aira Chewy Tweet  Agencies for Reproductive Rights Dobbs v. Jackson Women’s Health Organization, Supreme Court Clio Legal Trends 2021 Report