At Google I/O 2023, the behemoth of search unveiled some truly fundamental changes. Plus, the guys open up the mailbag and answer your questions about misbehaving Google Business Profiles, branching out into new practice areas, and all that jazz! --- In what may be the most significant change to online search ever, Google announced the AI-powered SGE (Search Generated Experience) and Perspectives. Gyi and Conrad pontificate on the ins and outs of the announcement and how it could affect both traditional SEO and customer behavior. What will this mean for you, dear lawyer, and how can you be prepared? No hyperbole here: this will truly change search as we know it. It’s mail time! The guys answer your questions, including: Dude, where’d my Google Business Profile metrics go? What kind of fruit grows on a Linktree? Speaking of trees, how does one branch out into different practice areas? And finally, how do I make the connection between my sweet billboard and online advertising? The News:  Google I/O and the big announcement. This was a big one with tons of Google developments you need to know now. The Top Level Domain (TLD) .esq is here. Do you need the .esq, as in www.Lawyer.esq? The Attorney At Work website survey names LHLM as one of the Top 10 Legal Podcasts! Hat tip to Joan Feldman and friends. Mentioned in This Episode: Google IO and the Big Announcement (YouTube video) “The .Law TLD Sales Conspiracy,” Mockingbird Attorney At Work Top 10 Legal Podcasts “The Google Search Generative Experience - All New AI Google Search Engine,” Search Engine Roundtable Google Labs — SGE Signup Google Perspectives “What Is Dark Social And Why It Matters,” LHLM episode Want to be part of the Mailbag? Hit up Gyi on LinkedIn Linktr.ee LHLM on Apple podcasts, leave a review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok