This time, it’s all about the absolute perfect amount of time to spend on your marketing efforts and what a local social butterfly and a mathematician can do for your marketing dream team. --- Money is time and time is money, so exactly how much of both should you be putting into your marketing schemes? Gyi and Conrad have the magic percentage right here in this very podcast, so put your growth mindset on and listen in. And, while you’re fine tuning your perfect balance, don’t forget you can be as creative with your marketing as you dare. The guys talk about how Dean Blachford uses his love of softball, Charlotte Towne has fun on social media, and you can do whatever strikes your marketing fancy.  You’re looking to grow your in-house marketing team, but what kind of candidate do you want? Gyi and Conrad draft their first two picks—watch for more in future episodes! Gyi selects the local social butterfly, who helps a firm become well-known purely through a knack for community connections. And Conrad’s dream pick, the mathematician, understands the business math behind your marketing and sees the value in both measurable and immeasurable tactics.  The News: Joe Patrice has yet another great article—this time shining the light on some really bad lawyering that is absolutely not AI’s fault: For The Love Of All That Is Holy, Stop Blaming ChatGPT For This Bad Brief. Lawmatics has a new “Help Me Write” feature to help your communications sound like you actually do have all the smarts it took to graduate law school: Lawmatics Launches LM[AI], A GPT-Driven AI Feature to Generate and Inspire Client Emails and Templates. And, if you’re a lawyer, legal techie, legal marketer, etc, etc, submit a proposal to speak at next year’s TECHSHOW. New talent and new thoughts always needed: ABA TECHSHOW 2024 Call for Proposals.  Mentioned in this Episode: Leave Us an Apple Review  Lunch Hour Legal Marketing now on YouTube  Lunch Hour Legal Marketing on TikTok