What’s Your Best Cost Per Acquisition? || Drafting Your Marketing Dream Team: Round 4
Description
Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream team needs an off-hours operator!
______________________________
What is the best cost per acquisition you can hope to attain in your social media marketing efforts? Gyi and Conrad unpack this listener question and dig into how it actually ought to be considered in an entirely different way. Is a cost per acquisition of under $100 the magical threshold everyone thinks it is? Your law firm’s goals might beg to differ.
Later on, the draft for your marketing dream team is back! The guys talk about the essential role of the off-hours operator. Whether human-powered or fully automated, your firm needs to be able to be communicative with consumers at all times, day and night.
The News:
Google and Reddit are getting together: Google strikes $60 million deal with Reddit, allowing search giant to train AI models on human posts - CBS News
Aaand, more Google, as usual—they’re working with machine learning to keep trying to actually be helpful: How machine learning keeps contributed content helpful
Gyi was on Trial Lawyer Nation, so you better go check that out.
Mentioned in this Episode:
Reddit Episode
Curtis Boyd - The Transparency Company
Leave Us an Apple Review
Lunch Hour Legal Marketing now on YouTube
Lunch Hour Legal Marketing on TikTok
Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your business.
Generating clients for yourself by mentioning your competitor is sketchy, right? Or, is it? In the words...
Published 04/24/24
Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups should you be doing on your marketing campaign?
___
As you meet people, either online or out in...
Published 04/16/24