Before our guest launched his first non-alcoholic spirit, his mission was to make it easy to be a mindful drinker. Now six years later, thanks to his hard work, it is definitely getting easier to be a mindful drinker! Morten Lee Sørenson gave up drinking alcohol for 100 days. He found that it wasn't difficult not drinking alcohol, but it was quite difficult to find good alternatives. At that moment, he decided he was going to create products that made it a whole lot easier to be a mindful drinker, and ISH was born. Now you can find ISH spirits and wines not only in some of the best restaurants in the world but at your local and online!  Today on Lush Life, we explore his journey from concept to 11 Madison Park! But before you get to meet Morten, I’m sure you know already that you can now watch this episode plus all the other Lush Life episodes as well as a whole lot more on Youtube, so check out the Lush Life Youtube Channel!! Just head to youtube.com/@lushlifemanual that's youtube.com/@lushlifemanual! Our cocktail of the week is Mindful Margarita: INGREDIENTS 60 ml ISH Mexican Agave Spirit30 ml Lime juice30 ml Orange juice20 ml Simple syrup METHOD Add all the ingredients to a shakerAdd iceShake, shake, shakeStrain into a cocktail glass  You’ll find this recipe, more alcohol-free cocktail recipes, and all the cocktails of the week at alushlifemanual.com. Full Episode Details: https://alushlifemanual.com/ish-spirits-with-morten-lee-sorenson ----- Become a supporter of A Lush Life Manual for as little as $5 - all you have to do is go to patreon.com/lushlife. Lush Life Merchandise is here - we’re talking t-shirts, mugs, iPhone covers, duvet covers, iPad covers, and more covers for everything! And more!  Produced by Simpler Media Follow us on Twitter and Instagram Get great cocktail ideas on Pinterest New episodes every Tuesday, usually!!