Remember a time when asking for a non-alcoholic beverage meant getting a soda or an apple juice? Well, thanks to the brain behind Seedlip, there are now stores filled with No-ABV and Low-ABV spirits. It’s not often one can invent a whole new category of drinking, but our guest did, and now he is coming for bitters, watch out. My friend and former Lush Lifer Ben Branson was on the program more than 5 years ago and since that time, he is not only the Founder of Seedlip - the first ever non-alcoholic spirit, but also the Pollen Projects, the non-profit The Hidden 20% & the host of The Hidden 20% podcast. He is also the genius behind the new drinks flavoring, seasn. There are two seasns right now in the UK (and coming soon to the US) LIGHT and DARK - each born to make your drinks even tastier. LIGHT brightens up your lighter drinks and DARK adds a rich spicier note to your darker drinks. But I don’t want to give it all away. But I don't want to give it all away. The story of seasn is Ben’s to tell. Before we begin, you can always watch this episode on Youtube, plus all the other Lush Life episodes as well as a whole lot more; just head to youtube.com/@lushlifemanual that's youtube.com/@lushlifemanual! The cocktail of the week is the seasn Margarita: INGREDIENTS  40 ml Blanco Tequila 20 ml Fresh Lime juice10 ml Cointreaul3 dashes seasn LIGHT 2:1 sugar syrup as needed  METHOD Add all ingredients to a shaker with iceShake for 15 secondsFine strain into a coupe or rocks glass with iceGarnish with Maldon sea salt rim and a lime wedge. OR make the non-alcoholic seasn Margarita: INGREDIENTS  40ml Seedlip Garden 20ml Fresh Lime juice3 dashes seasn LIGHT Agave syrup as needed  METHOD Add all ingredients to a shaker with iceShake for 15 secondsFine strain into a coupe or rocks glass with iceGarnish with Maldon sea salt rim and a lime wedge. You’ll find this recipe and all the cocktails of the week at alushlifemanual.com, plus links to most of the ingredients. Full Episode Details: https://alushlifemanual.com/seasn-with-ben-branson ----- Become a supporter of A Lush Life Manual for as little as $5 - all you have to do is go to https://substack.com/@alushlifemanual Lush Life Merchandise is here - we’re talking t-shirts, mugs, iPhone covers, duvet covers, iPad covers, and more covers for everything! And more!  Produced by Simpler Media Follow us on Twitter and Instagram Get great cocktail ideas on Pinterest New episodes every Tuesday, usually!!