Adi Zief-Balteriski is a behavioral science expert in the field of community, technology and consumer behavior. She is a researcher in the field of well-being and holds a Ph.D. in clinical psychology, L.L.B in Law and B.A in Business and IT. Adi states that making a positive impact on people’s lives has been her life-long passion. She spent the past few years building products to increase people’s well-being and positive experiences. She has been advising startups in well-being sphere and recently founded her first startup MyKumbaya. During the episode, we mentioned these: Adi's start up with Chen Levanon - www.mykumbaya.com Adi's email for further questions - [email protected] Megagon Labs - megagon.ai Adi recommends following Lenny Rachitsky on LinkedIn: linkedin.com/in/lennyrachitsky ; medium.com/@lennysan Adi also recommends following Nir Eyal and reading his book, 'Hooked': linkedin.com/in/nireyal Book: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00LMGLXTS EPISODE IS IN ENGLISH Episode music: "Dream Catcher",  Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0. http://creativecommons.org/licenses/by/3.0/