Asa Asika has fulfilled the metaphorical 10,000 hours rule and become one of the most accomplished music executives of our age. On this episode, he tells us his story from developing an interest in the music industry as a secondary school student, getting a start at the iconic Storm Records label, engineering Davido's break out, going separate ways and then getting the call to come back at a pivotal moment in his career, and then co founding the Plug.  Asa Asika was made in Nigeria and this is his story.