Coffee culture is a big part of our lives. But most of us know it as either instant, espresso or filter coffee. Step in: cold brew - the art of steeping ground coffee beans in cold temperature, bringing out a more intense flavour.  And this is where Arman Sood and his two co-founders, Ashwajeet Singh and Ajai Thandi, decided to step in with their company, Sleepy Owl Coffee, one of the first movers in the cold brew coffee market. What started in a two bedroom apartment in Delhi, Sleepy Owl has now managed to carve a niche space for itself in the coffee market, among bigger players like Starbucks, Nestlè and Amul. So how did they manage to do that? Listen to the episode to find out more. You can check out the Maharani Talks on Instagram at https://www.instagram.com/maharanitalks/ MUSIC: Lights by Sappheiros https://soundcloud.com/sappheirosmusic