We know Robert Cheeke as an award-winning vegan bodybuilder and coauthor of the New York Times Bestselling book, The Plant-Based Athlete. He's now returned to his roots, having gone vegan for the animals as a teenager in the mid-1990s, with his upcoming book, The Impactful Vegan: How You Can Save More Lives and Make the Biggest Difference for Animals and the Planet. We talk about simple but strategic ways to exponentially multiply your impact. Order the book wherever books are sold and visit https://impactfulvegan.com for a 31-page PDF of downloadable goodies from folks including Chef AJ and Carleigh Bodrug. Find Robert on IG @veganbodybuildingandfitness Also mentioned in this episode: my blog post, "Foodstyles" -- https://tinyurl.com/foodstylespost - and the feature film in development from Main Street Vegan Productions, Miss Liberty: https://misslibertythemovie.com. Learn more about your ad choices. Visit megaphone.fm/adchoices