One of the questions that came up on one of our recent British Brand Accelerator group coaching calls was so good, I thought I'd bring it to you on the podcast this week. The question was about whether a small business that makes in the UK should be offering a discount when someone opts in to their newsletter, and whether this strategy works. It opened a whole discussion amongst the group about the pros and cons of discounting and other ideas for getting potential customers to sign up to your newsletter. So if you are wondering the same thing about discounting, this episode is for you! Sign up the the British Brand Accelerator waitlist here - www.makeitbritish.co.uk/waitlist