Toby Coulthard, CPO at Phrasee talks to Marketing Tech as the interface between human psychology and technology.  Phrasee is a marketing platform that leverages generative AI for natural language generation, optimizing content at scale for enterprise clients such as Walgreens, Macy’s, Currys, and more. 01:21 Meet Toby Coulthard 05:46 MarTech06:43 Chief Product Officer at Phrasee10:02 LLMs in MarTech10:56 Tools at Phrasee12:21 Client References 17:00 The Marketing Journey 20:50 What Model Then???22:22 "Winning a Campaign"29:54 Phrasee Differentiation32:43 Marketing of the Future39:29 For FunLinkedIn: https://www.linkedin.com/in/toocou/ Website: https://phrasee.co/ Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.