Seeing the rapid growth of digital assistants, Abeer El Sisi and Karim El Sahy co-founded Elves in 2016, along with Ahmed Kassem. They looked at the deficiencies in current digital assistants and realized the human element was still needed. By efficiently connecting people with human assistants, Elves’ AI platform learns from these interactions and in turn becomes more efficient and better adept at connecting users with services.  In today’s episode, Abeer and Karim talk to us about the challenges of being a married couple with the lofty aim of creating the best AI-based digital concierge service provider there is. Today, Elves has over 650,000 users and is looking to close another seed round, after having broken Egypt’s seed funding record with USD 2 mn in 2017.  ** Subscribe to Making it here for https://bit.ly/35lugvb. ** Subscribe to Enterprise, our 6am briefing on business, finance and economics in Egypt (also free) at www.enterprise.press.  Making It is grateful for the generous support of: CIB, Egypt’s number-one private-sector bank and the partner of choice for CEOs and leaders of businesses at all stages of their growth stories The United States Agency for International Development, which has a 40 year history of inspiring Egyptian success in partnership with the Government and people of Egypt. EFG Hermes, the leading financial services corporation in frontier emerging markets helping businesses realize their full growth potential. Links: * Elves: elvesapp.com * Enterprise: Enterprise.press * Inktank: Inktankcommunications.com