In Part 2 of this two-part series, we share the story of Jess Edelstein, the second co-founder of Piper Wai. Jess had very sensitive skin, so she took to the Internet for a solution. After testing and tweaking several different all-natural deodorant recipes, she landed on a surefire formula that really worked! Listen in as Jess shares the story of how she brought her big idea to life and how she worked with her co-founder, Sarah Ribner, to grow Piper Wai from a business into a brand!