With the rise of bike sharing programs in some of the largest cities across the globe, the inconvenience of carrying around a traditional helmet is becoming more real than ever. In response, Jeffrey Woolf, founder of Morpher Helmets, invented an award-winning helmet that folds flat while preserving its most important feature – safety. In this episode, Jeffrey shares his stories of researching, crowd-funding, manufacturing, and receiving the ultimate reward of saving someone’s life.