Making It Real. Denise Lee, Founder of Alala
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Description
While training for a triathlon, Denise Lee wanted to feel as good in her workout clothes as she did in her designer clothes. She just couldn’t find active wear that matched her New York City style. So she founded Alala, a luxurious athleisure brand, to fill her own need! Be sure to listen in as Denise shares her experience with her mentor Chris Burch, and how she grew her business to be carried by Nordstrom, Equinox, ShopBop, and more!
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