Our guest today is sports media veteran Mike Stricoff. Mike spent a decade producing live sports talk on national TV, first working at MLBN before moving to Fox Sports, where he helped launch Undisputed. Mike worked on that show alongside Skip Bayless, Shannon Sharpe, and others as the main line producer. In 2017, he left national TV for tech, going to work at Snap where he led their sports and gaming content. And, more recently, he has launched his own business working as an adviser to digital media companies and connecting investors & content producers. We tap into all his experience in a discussion around personality-driven media businesses and how that has evolved both at a national scale and for independent creators. Please enjoy our conversation with Mike Stricoff. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus  Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes  (00:00:00) Welcome to Making Media (00:02:15) Behind the Scenes of The Launch of Undisputed (00:04:00) The Art of Personality-Driven Media (00:08:18) Catering to The Host Vs The Audience (00:13:38) Fostering Chemistry Between Co-Hosts  (00:17:51) Mike’s Experience Launching FS1 (00:21:48) Mike’s Transition to Snap & A New Frontier in Sports Content (00:31:05) The Pros and Cons of Algorithm-Driven Content (00:34:48) The Evolution of Content Creators From Traditional Media to YouTube Stars (00:39:06) Advice for Aspiring Content Creators (00:40:40) Bridging Creators with the Investment World (00:45:16) Debrief Learn more about your ad choices. Visit megaphone.fm/adchoices