Jamie Kern Lima is a self-made entrepreneur, CEO, thought-leader, founder of IT Cosmetics and bestselling author of “Worthy: How to Believe You Are Enough and Transform Your Life”. After a lifetime spent battling self-doubt, she began to lean in to her own self-worth and turned her life around, all by learning to believe in herself. Lima sat down with Hoda Kotb to talk about the difference between self-confidence and self-worth, dealing with imposter syndrome and her mission to share a simple truth - you. are. worthy.