Brandon Cornuke, vice president, and Alec Simon, director of Startup Services at the Manufacturing Advocacy & Growth Network (MAGNET) talk about this year’s MSPIRE pitch challenge, which has gone virtual this year. Brandon leads the organization’s efforts to help innovators turn manufactured product ideas into viable businesses. He specializes in strategy development, business model design, and lean innovation. He also teaches MBA students as an Adjunct Professor of Design and Innovation at Case Western’s Weatherhead School of Management. His career includes time as director of Digital Strategy and Innovation at American Greetings, as well as co-founder of his own consumer products company, Joyce Labs. He directed Target’s consumer TV sales strategy and was an IT strategy consultant with Hitachi’s global consulting team. He received his MBA at Northwestern’s Kellogg School of Management. Before serving as startup advisor at MAGNET, Alec served as a ventures associate at the Plug and Play Tech Center in Cleveland. He has worked as a retail transformation strategy analyst at Key Bank and senior business analyst at Capital One. He earned his MBA at Case Western’s Weatherhead School of Management and his bachelor’s degree in Operations Management at Ohio State.