Video marketing is no longer the future, it is the now, and it’s becoming more and more attainable according to this week’s hosts, Marcus Sheridan and Sherri Powers. Marcus is the Founder and CEO of The Sales Lion and Sherri Powers is the Director of Marketing at TechSmith Corporation. Marcus works to share with his audience the basics of video marketing so that they can meet consumer’s expectations. “If you say, "It's our people that make us different," it doesn't matter because everybody else in the marketplace is saying it. Unless you show it, it's not true. Or if you say, "Our product or service is the best," doesn't matter because everybody else is also saying it. Unless we show it, it's not true.” Marcus gives us some Video Marketing tips on his Sales Lion Youtube channel. Sherri believes that the key to successful video content lies in authenticity: “One of the biggest hang-ups I see marketers having in creating video is the fear that it had to be perfect. Or that a video's not a video if it's not perfectly polished, with an intro and an outro and all the right transitions in between. I think some of the most successful content that I've seen out there is just brands being authentic.” Watch these two video experts as they discuss their own approaches to sharing video marketing knowledge with their audience and clients. https://enterprisemarketer.com/podcasts/m2m/season-01-show-03/