One of the biggest issues we see within BidPixel's customer base is eCommerce stores that get stuck in an endless cycle of running out of stock and having to use discounted pre-orders to get cashflow working.The problem with discounting for pre-orders is: Your consumers are left waiting weeks for the products they've ordered, You lose 20-30% of your revenue instantly due to discounting, Customers get used to your discounted prices and will hesitate to ever purchase full price, You are continually chasing a positive cash flow in the business