This week, BidPixel's CEO Dave Granfield and Senior Ad Account Manager Chris Mott, share how shifting marketing objectives can help your brand survive and thrive. We discuss in-depth the strategies that BidPixel uses for Brand Awareness or TOF (top of the funnel) marketing. We also talk about how to portion a funnel out so you don't just focus on conversion and retargeting but also feeding the funnel for more possible buyers and leads. Check out the full video here and don't forget to subscribe to our Youtube channel here.