You can't do much to choose your own personality, but you can choose the personality of your firm. Julie and I have an in-depth conversation about how identifying your brand archetype can help you understand your clients better, differentiate your firm, and add a bit of personality to your marketing. Julie's contact info: https://www.linkedin.com/in/juliestroudbrightbrand/ http://brightbrand.com/ Hosted on Acast. See acast.com/privacy for more information.