Awareness Island: Marketing Basics
Listen now
Description
Join Matt on a visual journey as he provides a mental map to help you conceptualize the marketing process for your accounting firm. In this solo episode, Matt explores the crucial first step of any marketing journey: getting people onto Awareness Island. Some individuals reach this stage organically through means like podcasts, conferences, or recommendations from friends. Others arrive without your direct influence, turning to search engines like Google or seeking advice from their personal networks. Connect with Matt: https://marketingforaccountingfirms.com/ Linkedin: https://www.linkedin.com/in/mattbanker/ YlXZCeVPFI9VocE1Op6W Hosted on Acast. See acast.com/privacy for more information.
More Episodes
In this engaging episode, Matt Banker sits down with Lori Hauck, MBA, CPA, to delve into the evolving role of marketing in the accounting industry. Lori underlines the crucial role of honest communication with potential hires, a factor that can significantly impact a firm's ability to attract top...
Published 05/22/24
Published 05/22/24
In this episode, Matt is joined by Jason Staats from the Jason Daily Podcast to discuss the power of specificity and authenticity in firm management and marketing. They emphasize how identifying niche markets and addressing specific pain points can lead to tremendous success and client...
Published 05/06/24