Join host Matt Banker in this episode of the Marketing for Accounting Firms podcast as he sits down with Tracy Kelly, an experienced marketer specializing in family-owned B2B businesses. Tracy shares his expertise in helping family-owned businesses navigate the world of marketing and establish a solid digital presence. They delve into the importance of a well-designed website as the foundation for effective marketing strategies and discuss the challenges faced by businesses transitioning from traditional to digital marketing methods. Tracy provides valuable insights on website development, traffic generation, lead nurturing, and the overall marketing journey for family-owned businesses. Whether you're an established firm or a solo operator, this episode offers practical advice for enhancing your online marketing efforts. You can connect with Tracy here:  linkedin.com/in/tracypaulkelly Hosted on Acast. See acast.com/privacy for more information.