Authentic Marketing is all about finding a purpose that resonates with your business and helps you win the hearts and minds of your consumers. In the connected world, it’s important for brands to empathize with consumers’ sentiments and be authentic. So, believe it or not, today, every brand goes through a social scrutiny. But the ones that try to leverage current issues and social purpose call for a deeper scrutiny. Listen to this podcast to learn more about authentic marketing with real-life examples.