In today’s episode of Marketing Matters, Lina Rice and Chris Alexander, the President and founder of ADV Integrity, sit down to discuss the importance of marketing for B2B. They explain the many channels that can be utilized to generate leads and increase revenue, as well as how to choose which channel to use.   Highlights: Have a long-term vision that you are actively working towards Start small to find what works Why should you spend as much money as possible on marketing? How to find the...

In today's episode of Marketing Matters, Lina and Sarah sit down to explain everything about Lead Generation, from how to measure it to how to do it and more! They illustrate this complex concept in an easy-to-understand lead generation funnel to help you make the most of your marketing efforts.   Highlights: Why lead generation is imperative to a business’s success How to properly track leads Why sales and marketing teams must work together How to identify a quality lead   Follow...

In today's episode of Marketing Matters, Lina and Sarah sit down to discuss rebranding. They get into what rebranding looks like, why a company would rebrand, and how to do it effectively. You'll want to tune into today's episode!    Highlights: What is rebranding? Why would anyone rebrand? When should a company rebrand? How should a company rebrand?   Follow us! Instagram LinkedIn Facebook   Be sure to subscribe and leave a comment or review! See you on the first Monday of next...

In today's episode of Marketing Matters, Lina and Sarah sit down to discuss marketing tools and methods when your company is on a tight budget. They even give resource recommendations! Be sure to listen to today's episode.   Highlights: Earned vs Paid Advertising Digital Marketing is a money-savers dream A list of free resources! What should you do first when you get more funds?   Follow us! Instagram LinkedIn Facebook   Be sure to subscribe and leave a comment or review! See you on Monday...

In today's episode of Marketing Matters, Lina and Sarah sit down to discuss analytics's role in effective marketing on a budget. They emphasize the importance of focusing on specific analytics based on your unique objectives and determining how you measure success.    Highlights: What is Analysis Paralysis and how to avoid it Determine how you measure success The top two most common marketing objectives The traditional funnel from objectives to analytics Pros & cons of creating certain...

In today's episode of Marketing Matters, Lina, Sarah, and Kara sit down to discuss all things Mar-Tech, or marketing technology. They dive into what mar-tech is, the digital age that has allowed it to grow, and how your company can utilize it in today's competitive business environment.     Highlights: What is Mar-Tech? How can a company combat privacy concerns surrounding data tracking and analytics? How and why should you apply Mar-Tech to your company? Authenticity is more important than...

In today's episode of Marketing Matters, Lina and Sarah sit down with Kara and the ADV Marketing summer intern Anna. They discuss marketing for B2B and test Anna’s knowledge of marketing in a fun myth or fact game.   Follow us! Instagram LinkedIn Facebook   Be sure to subscribe and leave a comment or review! See you on Monday after next! Marketing Matters is brought to you by ADV Marketing - Everyone has a story worth telling. Let's tell yours.

In today's episode of Marketing Matters, Lina and Sarah sit down to discuss content marketing principles for your b2b. Most importantly, they answer the questions: What attracts views? Comments? Engagement?   Highlights: The 4 Ps of Marketing 5 Basic Marketing Principles LinkedIn Marketing Principles Performance trends say a lot   Resources: 5 Basic Principles of Product Marketing LinkedIn's ten principles   Follow us! Instagram LinkedIn Facebook   Be sure to subscribe and leave a comment...

In today's episode of Marketing Matters, Lina and Sarah sit down to discuss copywriting and how it can make or break your B2B marketing.   Highlights: What is copywriting? Different types of copywriting for B2B What makes copywriting effective? How to add copywriting to your marketing strategy   Resources: 70% of B2B marketers use content   Follow us! Instagram LinkedIn Facebook   Be sure to subscribe and leave a comment or review! See you on Monday after next! Marketing Matters is brought...

In today's episode of Marketing Matters, Lina welcomes guest Rhett Dotson, better known as Thing 20, on the Pipeline Things podcast. Rhett and Lina discuss what it's like to podcast for your business and give some insider tips for making your podcast successful.   Highlights: How can a podcast benefit your company? Should you start a podcast? Who is your podcast audience? Steps to start a podcast   Connect with Rhett Listen to Pipeline Things   Resources: 25% of Americans listen to 6.5...

In today's episode of Marketing Matters, Lina and Ivy sit down to discuss how and why you should integrate social media trends and popular industry topics into your social media plan.   Highlights: Integrating trends and popular content keeps your social media fresh and relevant Research topics by following thought leaders or joining LinkedIn Groups Industry newsletters tend to be very trend-oriented Analyze past content   Follow us! Instagram LinkedIn Facebook   Be sure to subscribe and...

In today’s episode of Marketing Matters, Sarah, Lina, and Kara sit down to discuss marketing for a business-to-business company. In this episode, they explain what b2b marketing is and ADV Marketing’s approach to b2b marketing. Highlights: ·  What is b2b marketing? ·  How does sales fit into marketing? ·  How to use account-based marketing to market your b2b. Follow us! Instagram LinkedIn Facebook Be sure to subscribe and leave a comment or review! See you in Monday after next! Marketing...

In today’s episode of Marketing Matters, Lina and Sarah sit down to discuss what it is like to work with an agency and what you need to know as a business owner. In this episode, they’ll discuss marketing agencies, in-house teams, and how to determine which is best for your business. Highlights: ·  Should you hire an agency or an in-house team? ·  Can agencies and in-house teams work together? ·  What you need to know when working with an agency as a business owner. Follow...

In today’s episode of Marketing Matters Lina, Sarah, and Kara sit down to discuss the military and its similarities to marketing. Today Kara joins the podcast bringing in her sales and business owner experience to explain how she believes marketing and the military are similar. Highlights: ·  Artillery vs. Infantry ·  What is the difference between marketing and sales? ·  How to help your sales force close the deal Follow us! Instagram LinkedIn Facebook Be sure to subscribe and...

Join Sarah in this special guest episode about practical marketing for small businesses. In this episode, Sarah invites Jon Barnes, founder of a recent start-up, to discuss practical marketing strategies. Jon and Sarah share what they have learned through marketing for small businesses, so listeners can avoid simple marketing mistakes and see bigger returns, faster. Highlights: ●  Building a business and a marketing strategy ●  Tools that work versus tools that don’t ●  Lessons learned...

Join Lina, Ivy, and Sarah, three ADV marketing associates, in this discussion about social media for business-to-business (B2B) companies. In this episode, they’ll discuss everything from the “why” with B2B social media to the value of humanizing your B2B. Highlights: ·  Has social media replaced websites? ·  How B2B can use various social media platforms ·  Social media strategy vs. social media schedule ·  The value of client relationships ·  Humanizing your B2B Follow...

Join Lina, Ivy, and Sarah, three ADV Marketing Associates, as they kick off the Marketing Matters podcast. They’ll discuss what they wish you knew about websites. Everything from why your company needs one to what makes a good website! They’ll even get into websites for mobile and answer the question “does mobile really matter?” Highlights: ·  Get to know ADV Marketing ·  Why does your company need a website? ·  What makes a good website? ·  Mobile Matters. ·  Where to start when you...