Joanne’s guest today is award-winning journalist and writing coach, Estelle Erasmus who has written for over 150 publications, including The New York Times and The Washington Post and has been editor-in-chief of five national consumer publications. Among other accomplishments Estelle is the author of the recently published, Writing to Get Noticed, Find Your Voice, Become a Better Storyteller, Get Published which was just awarded a 2023 Zibby Award for Best Book for a Writer. If you are wondering what any of this has to do with marketing and business, it will soon become clear. While their areas of expertise differ, what Estelle talks about and teaches in regards to storytelling, creating content for publications and pitching ideas - mirrors everything Joanne teaches and talks about as well as a shared belief in what Estelle writes so beautifully, “Words can change lives.” More on Estelle here Follow Estelle on Substack, Instagram, TikTok and LinkedIn Listen to Estelle’s podcast, Freelance Writing Direct Get Estelle’s book, Writing to Get Noticed, Find Your Voice, Become a Better Storyteller, Get Published here Opus Clip - AI-powered Video Repurposing Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about. For more about Joanne, visit joannetombrakos.com Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers. Learn more about Joanne's other books here. Follow Joanne on Linkedin, Instagram and  Threads This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com