From the day e-commerce became a thing, the death of brick and mortar was predicted. Joanne wasn’t convinced then and she’s not convinced now. Neither is her guest today. Melissa Gonzalez is an award-winning strategist and brand storyteller, the author of The Pop Up Paradigm: How Brands Build Human Connection in a Digital Age, and the principal and founder of MG2 Design, a global architecture, design, strategy, and branding firm. Melissa has produced more than 150 brand experiences across the country for both DTC start-ups and established brands including Tempo, Nordstrom, and Burrow. As you will learn from their conversation - brick and mortar retail is not dead - but it is changing. Stay tuned to see how Melissa and her firm help brands navigate that change. More on Melissa Gonzalez here More on MG2 here Learn more about MG2’s latest advisory offering here Get your copy of The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age here. Follow Melissa on LinkedIn and Instagram Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about. For more about Joanne, visit joannetombrakos.com Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers. Learn more about Joanne's other books here. Follow Joanne on Linkedin, Instagram and  Threads This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com