Mat Braddy was the CMO of Just eat during their meteoric rise across Europe from a small start up until their IPO. He worked in branding and marketing for several years before that and continues to consult with businesses today. He provides some of his biggest marketing insights and key lessons in how to make your message and brand stand out. His leading metric for the company was always brand and he explains how to measure your brand and how to improve your brand. This podcast is brought to you by Postary and Sam Harris: www.postary.com www.samwebsterharris.com