You crafted an amazing marketing plan, but don’t let it disappear into the depths of your hard drive. A static plan does your marketing no good. In this episode, I’m sharing over 10 ways I nurture my marketing plan all year to keep it optimized, relevant, and actually helpful. With my simple tips, your plan becomes a living document that guides your marketing, not just words in a spreadsheet. Whether you manage a team or own a small business, this episode will help you make your marketing plan your most valued asset. Learn how I use my plan as the central document for the marketing team and as a tool to get things back on track when needed. But this level of usefulness only comes from constant optimization.