In the fast-paced world of marketing, especially in high-growth startups and scaleups, the ability to adapt quickly and think on your feet is crucial. Join me in this episode as we dive into the invaluable lessons learned from being a marketing lead in a rapidly expanding direct-to-consumer company. From the importance of having a well-organized core marketing plan to embracing reactive marketing and pivoting seamlessly, we'll explore the skills that can skyrocket your marketing career. Discover the power of focusing on big-impact initiatives, daring to break away from industry norms, and getting hands-on when necessary.  Whether you're in a fast-paced start-up environment or looking to accelerate your marketing knowledge, this episode is packed with practical wisdom to help you thrive.