One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it. In this part one of two episodes on Digital Marketing, I start off with a couple of definitions that you should know and then go into the definitions for PPC, SEO and Programmatic. But of course, not just the definitions on this podcast, I'm sharing a story or two, my top tips and what helped me the most to level up my career.