Let's Clear Up This Huge Misconception About Owned Media -

Cheat Codes: Play The Marketing Game On Easy Mode

Let's Clear Up This Huge Misconception About Owned Media

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Description

Hockeystack has The Flow. Lavender has LavenderLand. We've both bet the house on building out a very specific type of media company—a Netflix-style streaming service. And a common misconception is that the goal is to de-platform the audience from social media to that owned asset. But it's just that...A misconception. In this episode, we dive into the real reason we're building out a streaming service to house all of our content series.

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