267 - One Core Message
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“We’ve discovered a cure for cancer!” Imagine this: You’re a high flying marketing consultant and a pharmaceutical company calls you in for a consultation. The CEO sits you down in the board room and says: “You’re not going to believe this, but we’ve discovered a cure for cancer. We need your advice on how to [...]
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The prospect doesn t WANT you to solve problems on the sales call. Did you know that? It s a mistake that kills sales conversations stone dead. No money changes hands. No deals are struck. Nobody leaves happy. For a couple of reasons: First, how much problem solving can you really do on an...
Published 11/01/19
I want you to be like Sir Richard Branson Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous wealth, big personalities. But that s not why I want you to be like them. I want you to have what they have: Absolute...
Published 10/31/19
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