In your social media content strategy, what you don't want to do is just talk about you, your product, and your company. Honestly, people do not care. It comes across as salesy and people are turned off by this...   Watch full '7 Key Social Media Marketing Strategies'  Instead, focus on adding value, specifically creating valuable content for your target customer. Think about what type of content would get their attention. What can you create that would either inform them or entertain them?  This approach is about being a giver rather than a taker. And it's the concept of sowing and reaping.  When you take the time to give out free value, it tends to come back to you. Creating content like this will also help to establish you as the authority on a certain subject matter.  It will help to build trust with your prospects and slowly you'll build a community around your content.