How Often Do I Post on Social Media? What is the best posting schedule for social media marketing?   Watch full '7 Key Social Media Marketing Strategies'    If you're wanting to know how often to post to social media, consistency is key. You'll never build that community on social media without this component.  First of all, don't expect quick and easy results from social media marketing. It does take time to build a following but if you can be consistent, it's well worth it.   What I do see so many business owners do is start off really strong posting several times a week or even several times a day.  But this pace can be hard to keep up and then the next time you see them post is not till a month later. I've certainly been guilty of this myself.   On social media, consistency is even more important than frequency. So this means you need to create a realistic posting schedule even if it's just once a week.  It's much better to start with a pace that you can manage over a long period of time and then build up from there.   By being consistent, you're creating an experience for your audience that they come to expect.  They might even log on to the platform just to see your content. This is when you know, you’ve started to build a community on social media.