Remember, it's called social media for a reason, so be *social* in your social media marketing. Pay it forward by engaging with people's posts. Give “likes,” but more importantly, write meaningful comments.  Try to steer away from the generic comments like, “Love this…”, ”Thanks for sharing…”  Take a little extra time to write a well-thought-out message and this will help you stand out.   And when somebody takes the time to actually engage with your posts, WRITE A REPLY! It's a huge wasted opportunity when I see people engaging with a certain post and the person doesn't even respond to them. Be sure to talk back with your audience and continue the conversation.  Part of building a community on social media is making these personal connections. So don't forget this part. Watch full '7 Key Social Media Marketing Strategies'