Most business owners know they need to be on social media, so they go on a sign-up rampage – getting a Twitter, Facebook, Instagram, Snapchat, Pinterest, Alignable, YouTube, LinkedIn… But the problem is you can’t realistically manage all of these platforms well. And the thing is, you don’t have to. I actually believe you should only focus on one or two platforms, at the most. Instead of just assuming you need to have your brand plastered everywhere, what if, instead, you thought about which platforms would be essential for your business? This does require a little bit of understanding of each platform. But ultimately you need to figure out which platform your target customer is hanging out on? It’s even possible, if you cater to 2 different niches, that one platform may help you reach one niche, and another platform will help you reach the other. The point is not to spread yourself too thin. You want to be able to focus on those one or two platforms so that you can do them well. Otherwise, you risk doing a mediocre job on several, and never actually build that community because your time is so divided. Watch full '7 Key Social Media Marketing Strategies'