Maximizing Your B2B Marketing Budget--Recession Strategies and

Marketing Smarts from MarketingProfs

Maximizing Your B2B Marketing Budget--Recession Strategies and Tips: Lindsay Boyajian Hagan on Marketing Smarts [Podcast]

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Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams.

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Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster

Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.

Published 03/28/24

A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]

Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they

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Understanding Your B2B Digital Doppelgänger and AI Decision Matrix: Andrew Davis on Marketing Smarts [Podcast]

Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.

Published 01/04/24