"Would I respond to this?" That's the question DG asks himself before he sends an email, makes a deck, writes copy for a landing page, or records a podcast episode. Because when there's so much noise already in the market, the worst thing you can do is forget to treat your buyers like humans. So in this episode, DG talks about how you can take the #1 skill that most B2B marketers are missing, turn it into your advantage, and start having more conversations with buyers.