Focus on the Right Thing (& How to Figure Out What That Is) with 6sense’s Latané Conant
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Description
Latané Conant entered her very first marketing position, Vice President of Demand Generation, through a sales role.
Yes, you read that right.
Beginning her career in sales, carrying a bag, and working her way to Area Vice President, Latané leverages her sales background in all parts of her role as Chief Market Officer at 6sense today. In this episode, Latané explains her data-driven approach to marketing, the importance of anchoring oneself in the market, and the value of analyzing the why.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Latané on LinkedIn and follow @DriftPodcasts on Twitter.
Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/
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