In this MarTech Martech Zone, we speak to Award-winning Microsoft storyteller Miri Rodriguez. Ms. Rodriguez is responsible for finding, crafting, and leveraging stories that motivate and connect with the modern consumer. Now, she’s offering practical tools to help you become a skilled brand storyteller, both at the personal and business levels. A brand’s story has become so crucial to its marketing strategy that Microsoft has an entire department devoted to storytelling. Unfortunately, most...

In this MarTech Martech Zone we speak to Courtney Beasley, VP of Marketing for Walker Sands, about how companies can best adjust their messaging in the midst of the COVID-19 pandemic. Some businesses are going through a ‘moment,’ flourishing during the pandemic while many others are seeing negative effects on sales, revenue, and operations. Given that the spectrum of outcomes is vastly different, the standard We’re here for you messaging isn’t going to cut it for everyone. Marketers need...

In this MarTech Zone interview, Douglas speaks to entrepreneur, John Qualls. John has had an incredible career launching and leading several companies. His most recent company is Purposely, a platform to empower employees or individuals to benchmark and optimize their culture to improve employee performance and satisfaction. Talent optimization is one of the most critical factors that will determine if your business is able to reach and exceed your desired business results. While most...

In this Martech Zone Interview, we speak to Marc Stein. Marc is responsible for Dell Technologies Customer Data and Insights. We discuss the advancements that Dell Technologies has made to provide a single view of their customer across all continents, products, and services. Marc leads a team comprised of data scientists, design thinkers and program managers who translate operational, financial and customer experience data into emerging insights and then drive cross-functional programs to...

In this Martech Zone Interview, we speak to Jason Rozenblat, Vice President of Sales for CallRail. We discuss the problems that an attribution platform can help mitigate for organizations that are struggling with identifying where to invest their marketing, advertising, and sales efforts. CallRail is the leading provider of marketing software to businesses who want a single attribution platform to capture the journey from visitors to leads to customers. More than 100,000 companies and...

In this Martech Zone Interview, we speak to Audelia Boker, CMO of Glassbox about the impact of customer experience on enterprise and how companies are incorporating customer experience analytics and platforms to monitor, measure, and improve their bottom lines. Audelia Boker is an expert who works in the customer experience space and provides an overview of the technology, explains why it is of interest, and discusses what all this consolidation means and how it will likely play out in the...

In this Martech Zone Interview we speak to Jaime Bettencourt, the SVP of Premier Sales & Account Management for Mood Media on the Impact of Sensory Marketing in Retail. Mood Media released a study where they asked more than 10,000 consumers around the world what they most enjoy about the in-store shopping experience. They sought to learn which sensory elements have the greatest influence on customer attitudes and behaviors when shopping. What did they take away from the study? In...

In this Martech Zone Interview, we speak to Randy Frisch, Co-Founder, CMO and President of Uberflip. Randy returns to the podcast to discuss his new book, F#uck Content Marketing. Heads up... it's actually not a book for content marketers. Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an...

In this Martech Zone Interview, we speak to Mike Reynolds, founder of Innovatemap, a digital product agency. Mike has been ideating and delivering digital products to market for over 20 years. He is an expert in product management, user experience, and product marketing. Innovatemap helps companies of all sizes dream, design, and scale digital products and services. Innovatemap works with startups looking to build their product roadmap, scale-ups that are shifting or taking their company in...

In this Martech Zone Interview, we speak to John Koetsier. John is the leading futurist who analyzes trends and predicts futures. Today we speak to John about the importance of mobile to every digital marketing strategy. Included in our conversation: Mobile isn't a channel, it's where all channels converge. What are the latest findings on mobile commerce and advertising in the most recent shopping season? How is mobile impacting customer experience... which is impacting overall marketing...

In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist. In our interview, Jon answers some great questions regarding CRO, including: What is conversion rate optimization? Why is CRO a critical strategy with any digital marketing deployment? What are conversion rate optimization factors? What are common pitfalls that companies make that hurt...

In this MarTech Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends. Some questions that we discuss with Fernando: Can you give us a background on SEMrush? Tell us a little bit about your background and your current role. Can you explain what your research found...

In this Martech Zone Interview, we speak to Andrea Vahl, the most sought out speaker, author, educator, and consultant, on Facebook Advertising and Social Media Marketing! Andrea Vahl is the co-author of Facebook Marketing-All-in-One for Dummies and she lives and breathes Facebook ads. Andrea has trained thousands of business owners how to use Facebook ads to grow their business and has run campaigns for all different types of businesses. She's developed a number of courses to educate...

In this MarTech Interview, we speak to Kami Huyse. Kami is a digital strategist who helps companies build online communities that convert. She's the CEO of Zoetica, an author of multiple marketing books, and public speaker. Kami is an expert in assisting corporations large and small to build their own communities online. In this podcast, Kami discusses the benefits, the challenges, and the do's and don'ts of building an online community. Learn the four systems you need to build a solid...

In this MarTech Interview, we speak to Neil Crist, the VP or Product and Engineering for Moz. Moz is a leading platform and community of local, organic search optimization tools and professionals. Neil reveals findings from their State of Local SEO report. The combination focuses around local search and what's critical to a business' success in driving revenue through local search efforts. We discuss: How voice search is impacting local SEO How featured snippet implementations are...

In this MarTech Interview, we speak to Steve Woodruff, author of the newly published Clarity Wins: Get Heard. Get Referred. Steve shares industry feedback and actionable advice that motivated him to write the book. In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins is a proven handbook to create competitive...

In this MarTech Interview, we speak to Claire Vo, SVP of Product Management at Optimizely. Claire has been assisting the world's largest brands to implement successful experimentation programs and she shares her insights with our listeners on why and how to get started! Questions that we cover in our interview: What does Optimizely do? How do you enable experimentation? What type of companies do you work with? How have your customers adopted experimentation? What tips do you have for...

In this MarTech Interview, we speak to Randy Frisch, the CMO and Co-founder of Uberflip. Randy has defined and led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. We discuss how content marketers and even the industry haven't fulfilled the needs of the audience and, rather, focused on the process needs of organizations. Some of the questions that Randy answers in this interview: Can you explain the key differences between...

In this MarTech Interview, we speak to In this MarTech Interview, we speak to Chuck Fields, a software entrepreneur and space enthusiast. Chuck describes how he took his new podcast, Your Online Coffee Break, to ten thousand listeners a month in this episode of MarTech Interviews. There's some amazing advice in here for any business or person hoping to get their podcast heard and quickly growing! Special Guest: Chuck Fields. Sponsored By: AdRoll: Navigate the day-to-day struggles—from...

In this MarTech Interview, we speak to Kara Dake, VP of Growth & Partnerships at CleverTap, an AI marketing automation firm. Do you know who your users are? What motivates them to buy? What will make them uninstall your app? Growing your audience requires having the tools and process to answer these questions. That’s where we come in. CleverTap helps you build valuable, long-term relationships with your customers by giving you two things: Access to real-time behavioral analytics...

In this MarTech Interview, we speak to Chad Lakin, the Vice President of Shootsta's Americas operation. We speak to Chad about why finding a video production like Shootsta unleashes your video strategy and enables your internal resources to focus on becoming amazing storytellers rather than worrying about equipment and post-production. Shootsta has disrupted the video production industry with a global subscription method, educating and empowering brands everywhere to make high-quality...

In this MarTech Interview, we speak to Jay Baer. A New York Times best-selling author of six books, Jay is an inductee in the Professional Speaking and Word-of-Mouth Marketing Halls of Fame. Jay's newest book Talk Triggers, with co-author Daniel Lemin, is the complete guide to creating customers with word of mouth. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even...

In this MarTech Interview, we speak to technology entrepreneur Susan Marshall. Susan is a well-respected leader both regionally and internationally, with over 25 years in the technology space. The companies she's helped include Apple, Adobe and Salesforce. Susan founded and is CEO of Indianapolis-based Torchlite, a marketplace of certified, on-demand digital marketing experts. Digital marketing is complex. Marketers today need guidance on how to identify what's truly a top priority and help...

In this MarTech Interview, we are on location in Sioux Falls at ConceptONE where we interview Phil Gerbyshak. Phil works with small business owners and sales professionals to build their businesses. At the event, Phil spoke about generating real connections in our digital world. We are more digitally connected than we’ve ever been - and yet we feel more and more alone. Our Facebook friends are fake friends at best, long lost acquaintances at worse. We post on our mom’s wall for her birthday...

In this MarTech Interview, we speak to founder and CEO of ThinkResults Marketing, Jennifer LeBlanc. Jennifer works with CEOs and CMOs in Silicon Valley to drive results. Her client work focuses on building go-to-market and launch strategies for high-growth companies of all sizes including Microsoft Ventures/Accelerator, SAP, Intel, and dozens of startups. Her proprietary methodologies have driven well over $1.5B in new funding and revenue to clients, and 10 to 100x returns for the startups...