This is a conversation with EDC squared co-founder Scott Thwaites. EDC squared's purpose is to drive positive social impact by providing the opportunity for anyone with a mobile device to monetize their content. The company enables a more socially and morally responsible way of advertising by driving more ethical investments for advertisers. Learn more here: https://www.edcsquared.io/ To learn more about our new partnership with Sage and how #SageForSmallBiz can impact your business here: https://www.sage.com/en-za/size/small-business/ Signup for a free trial using the offer code SageMash The Mashstartup podcast explores practical learnings and candid ​journeys of Africa's emerging entrepreneurs and creators. The Mashstartup Podcast profiles the most talented creators, impactful entrepreneurs & high performing professionals with the purpose to drive insights and tactics to help you build what you believe in. Youth entrepreneurship evangelist Mashudu Modau is an influential voice in the small business community. As founder of Lutcha and Founders Sauce – he connects people and builds platforms to help African entrepreneurs grow. Learn more www.mashstartsup.co.za