In the last century, we have learned a lot about the mind and in particular, how to influence others. Such knowledge underpins almost all advertising and marketing. The BBC series Century of the Self, looked at how such psychological mechanisms have been hijacked by marketers. How ethical is that use of psychological principles? How does it effect communication in general? Is manipulation simply accepted as a reasonable way of communication? If so, how does that affect dialog and open-mindedness? Leaha and Howard explore all these issues with insight, inspiration and intelligence, in this episode of Master Your Life. Century of the Self on youtube at: https://www.youtube.com/watch?v=eJ3RzGoQC4s