In this podcast, Tom Hammond, CEO at UserWise, and Sam Abbott, Head of Monetization at Rec Room, discuss how player segmentation can lead to stronger monetization in mobile games. They delve into the importance of understanding individual segments and creating tailored games that appeal to those segments. They also explore how to break down player behavior and analyze actions within the game to better understand and serve different segments. "You can't just look at the average. You really need to look at each individual segment and figure out where that segment is finding value in the game." - Sam Abbott (Timestamp: 6:17) "It's not enough just to appeal to a certain segment. You actually have to have a game that is tailored to that segment." - Sam Abbott (Timestamp: 11:03) "In terms of how we think about segmentation, it's really about breaking down player behavior by the actions that they're taking within the game." - Sam Abbott (Timestamp: 14:54)