Description
In the latest episode of the Mastering Retention Podcast, user experience expert Neil Edwards discusses the brilliant user experience design of Marvel Snap. Edwards is the co-founder and head of UX at a full-service design studio in the video game space.
Marvel Snap’s core gameplay is described as phenomenal, not just as an engaging, emotional, and compelling experience as a player but also as a brilliant product. Edwards notes that the game’s core has the potential to make live ops easier or harder based on its design.
This episode is a deep dive into the user experience (UX) strategies that make Royal Match not just a game, but a phenomenon in the mobile gaming world.
Published 01/11/24
In this episode Tom Hammond and Neil Edwards dive into the intricacies of mobile game retention and monetization, using the popular game 'Royal Match' as a case study. They explore the psychological aspects of game design, focusing on how 'Royal Match' enhances player engagement and spending...
Published 12/14/23